SHOW DON’T TELL
If you're a AAA member you probably know you have access to services like insurance, flat tire repairs, battery jumps, or help getting back into your car when you lock your keys inside. What you may not know is that you can also get a ton of other benefits — like discounts on movie tickets, travel, gas, prescription eyewear, and even pizza.
The strategy was to further bring to life all the amazing ways AAA allows you to experience more when your not using your insurance. In a series of short videos, featuring two friends using all the benefits they could throughout a day, we helped current and prospective members see all the dope perks of being a AAA member.
7x
Increase in Conversion
AWARENESS TO CONVERSION
Each vignette was posted on social media and drove to a AAA membership page. There, with a combination the films and information on the different membership levels, we increased conversion by 7x.
