Audi’s tagline "Vorsprung durch Technik" translates to “Progress Through Technology.” But their social presence wasn’t matching that progressive energy. Static shots, routine lighting, and showroom-style content left their feed feeling like a brochure.
We set out to change that.
By injecting attitude, storytelling, and culture into their feed we grew the brand from 3M to 17M followers and counting.
Below are some of my favorites shoots that I Art Directed and oversaw.
2018 SPORT LINEUP
THE BONEYARD
Dream cars in a dream location. Seriously, what do I even do for a living?
Photographer: Webb Bland
2018 Q5
In case you were wondering, red Sedona mud is very hard to get off of your shoes.
Photographer: Webb Bland
Of all the small family/subcompact luxury executive cars in all the towns in all the world, she walks into mine.
Photographer: Dean Bradshaw
2018 A3
NOIR GOOD LOOKS
2017 Q3
The Q3 is not going to take you up the side of Mt. Everest.
It may not turn any heads.
But it can take you on some weird adventures.
Photographer: Webb Bland
2017 TT RS
GRAMTOUR
There's no responsible reason the client let me rip this irresponsibly fast car through Santa Monica, Venice, and up one of the most famous driving roads in the country.
Alas, they did.
Photographer: Chris Hainey
