Credit Karma helps credit make sense.
One guy wants to keep credit confusing because confusing credit makes him a lot of money.
This is that man's story.
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DoNotGoToCreditKarmaDotCom.com
The site was intended to be an Easter Egg in our spots, but it blew up. There were no searchable tags or paid media leading to it and the commercials were private links on YouTube. The only way to get to this site was to type it directly into your browser.
In less than a week (and out of the 300 million websites in the US) DoNotGoToCreditKarmaDotCom.com reached number 92K most visited in less than a month. Making Confusion the most successful campaign Credit Karma had ever made.
