CALIFORNIA TOBACCO CONTROL program

DARK BALLOONS

Secondhand smoke is everywhere.
You smell it, you know it's bad.
But the problem is that even as you're reading this you're probably only thinking about cigarette smoke.

Californians are faced with secondhand cigarette, vape, and marijuana smoke everyday — and it's all harmful. Using the visual metaphor of a dark balloon, we wanted to show the prevalence of secondhand smoke in everyday situations
.

Featured on Muse

AGENCY
Duncan Channon

SR. AD
Me

SR. CW
Andy Whalen

ECD
Anne Elisco-Lemme

SENIOR BROADCAST PRODUCER
Rita Ribera-Channon

PRODUCTION CO.
The Corner Shop

DIRECTOR
Sara Dunlop

PRODUCER
Greg Haggart

DP
Michael Gioulakis

PRODUCTION DESIGNER
Brock Houghton

EDITORIAL
Work Editorial 

EDITOR

Bill Smedley

VFX + COLOR
The Mill

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