CALIFORNIA TOBACCO CONTROL program
DARK BALLOONS
Secondhand smoke is everywhere.
You smell it, you know it's bad.
But the problem is that even as you're reading this you're probably only thinking about cigarette smoke.
Californians are faced with secondhand cigarette, vape, and marijuana smoke everyday — and it's all harmful. Using the visual metaphor of a dark balloon, we wanted to show the prevalence of secondhand smoke in everyday situations.
Featured on Muse
AGENCY
Duncan Channon
SR. AD
Me
SR. CW
Andy Whalen
ECD
Anne Elisco-Lemme
SENIOR BROADCAST PRODUCER
Rita Ribera-Channon
PRODUCTION CO.
The Corner Shop
DIRECTOR
Sara Dunlop
PRODUCER
Greg Haggart
DP
Michael Gioulakis
PRODUCTION DESIGNER
Brock Houghton
EDITORIAL
Work Editorial
EDITOR
Bill Smedley
VFX + COLOR
The Mill